Jamie a sales director attended one of our recent telesales training courses in Leicestershire. He offers you the following tip ;

“Apart from the usual communication skills, a key part of selling is to try offer something that sets you apart from the competition, a Unique Selling Point. – this could be either goods or services your company offers that no one else is doing. It could  also be a USP about you as an individual, some thing that sets you apart from the (as always) 2- 3 other people quoting the same thing. It must be something that makes the customer remember you and persuades them to look at you and your company as the preferred option. This could be as simple as something you say on the phone or what was in the written quote, or even how the quote is structured and laid out.”

So it is worth giving it some thought. There are always some unique points to use – sometimes it just needs a little thought and imagination. We cover the idea of using benefit statements with one of the telesales audio CDs in the series on telephone selling and telemarketing http://www.associatedlearningsystems.co.uk/product_detail.asp?ProdID=5 It covers the use of benefit statements, reason statements and open questions. These are the key parts to bear in mind when opening the sales call.

This entry was posted on Tuesday, October 28th, 2008 at 2:20 pm and is filed under Telemarketing CDs, Telephone Skills, Telesales Training CDs . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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