The business environment is challenging at the moment. We all know that. Customers are harder to find and total spend in many sectors is down.

One of the current pieces of wisdom is to cut down on all your indirect marketing, advertising etc. Indirect marketing covers anything where you don’t get a dialogue with your customer. Instead switch all your activity to direct forms of contact. So this may mean bringing your field based sales team into the office to hit the phones. Or make sure your office based sales team have enough people to call, and then let them loose. By focusing on telephone activity you will get a feel for what is happening in your market, who is thinking of spending, who isn’t and an update on their current situation.

By understanding more about what is happening in your market, the easier it will be to find potential customers and to plot future trends. Now is the time to be talking to all customers, past, lapsed, competitor accounts and anyone else who may have a need for your services, either now or in the future.  

This entry was posted on Friday, October 31st, 2008 at 2:40 pm and is filed under Communication skills, Telemarketing CDs, Telephone Skills, Telesales Training CDs . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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