Not the most entertaining programme ever made. John Caudwell must wonder what he let himself in for ! And to be successful at selling doesn’t have to be this way !!

Danny pictured above who is a car salesman seems the most likely to win if the outcome is based on natural sales ability.  Gavin is consistent – consistently useless that is ! He’s still in the running but only because the others realise he is no threat. Each week he turns up with a supposedly positive mental attitude, but where is the training ? With no training to help him improve his skills he just keeps underperforming week in, week out. Having the right approach and the right attitude is a help, but only of limited benefit if no-one is showing you how to do the job properly and how to read the customers. Have you noticed how Gavin talks, and talks and talks ? Selling is about a balance  : 50% listening and 50% speaking. And remember to structure your sales approach to listen first, talk second. There are 3 audio CDs which cover the structure of the sales call, have a look at this link http://www.associatedlearningsystems.co.uk/product_detail.asp?ProdID=16

This entry was posted on Saturday, October 25th, 2008 at 2:00 pm and is filed under Communication skills, Telephone Skills, Telesales Training CDs . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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