As you know if you make outbound calls as a part of your job role, the people you contact are likely to be receiving many calls each day, all trying to interest them in a range of products or services.

So, your opening has to be well structured, and well delivered. I believe that your opening should consist of 3 things. You start with your name, the name of your company and the reason for the call. This will all take around 8 seconds. This is a good formula as it ensures you know what you’re talking about ! And of course it lets the other person know what the call is about. You will then get more from the other person – if they understand your motive for calling.

These calls you receive occasionally that start with the line “I’m not trying to sell you anything” are the opposite of this. They’re just rubbish because you know they ARE trying to sell you something !

So be professional, honest and upfront, and then the next thing you do is ask them a question. This is a good device as it brings them into the conversation. They will appreciate this. We cover this during our training on the directing the conversation module. We have also now got an audio learning CD that covers this easy to use 2 stage technique, called “How to get to where you want in communication.” Follow the link to http://www.associatedlearningsystems.co.uk/product_detail.asp?ProdID=11 

This entry was posted on Saturday, November 8th, 2008 at 3:05 pm and is filed under Communication skills, Telemarketing CDs, Telephone Skills, Telesales Training CDs . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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