We’ve recently read the Marketing Launchpad book. It is clearly aimed at small business. And we recommend it. 

The Marketing launchpad - easy to read book for small business

It is based around 6 key principles including how to build your brand, low cost advertising, and the secrets of effective direct mail. It inevitably touches on the benefits of search engine optimisation and how niche marketing is far more lucrative to you than trying to be all things to all people. It is available through Amazon at a discounted price, follow this link 

http://www.amazon.co.uk/Marketing-Launchpad-Areas-Business-Heights/dp/1906852057/ref=sr_1_1?ie=UTF8&s=books&qid=1276605243&sr=8-1 for more details.

This entry was posted on Monday, August 23rd, 2010 at 4:09 pm and is filed under Business learning, low cost marketing, Marketing Seminars, New Business development, PR, Small Business . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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