The Marketing launchpad - easy to read book for small business

It is based around 6 key principles including how to build your brand, low cost advertising, and the secrets of effective direct mail. It inevitably touches on the benefits of search engine optimisation and how niche marketing is far more lucrative to you than trying to be all things to all people. It is available through Amazon at a discounted price, follow this link 

http://www.amazon.co.uk/Marketing-Launchpad-Areas-Business-Heights/dp/1906852057/ref=sr_1_1?ie=UTF8&s=books&qid=1276605243&sr=8-1 for more details.

I came across a quote from Theodore Roosevelt the other day, and while he may have said it in the last century, it still holds true today.

“In any moment of decision the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.”

This is a salutory lesson for all of us in these challenging times. To beat the recession, we may have to radically alter our business model, and the time honoured phrase “but that’s the way, we’ve always done it” no longer holds much credibility.

Be prepared to think outside the existing model. Talk to others, get opinions, listen to advice, get networking, have a coffee with like minded people. Whatever it is, get out there and do something. As Teddy R said doing nothing is the worst option, doing something and it being the wrong thing is still preferable. It provides learning and the chance to explore other ideas.

Tap into the intellect and creativity of others, and spend at least once a week with a blank sheet of paper and pen in the quiet working on ideas. It can be motivating and may give future focus for your business.

You are surrounded all day, every day by people willing to share their wisdom with you. So have a coffee with someone who has a business idea or a product or service that you could learn something from.

There are an increasing number of free seminars being run at the moment. Apart from a little time, what do you have to lose ? 

And networking meetings – a great device for meeting new people – some of whom will know of people who could benefit from your services. You may be thinking that you can’t devote regular time to a networking group, or you can’t afford it at the moment. However most groups are always interested in attracting new members so it is always easy to attend as a guest. You can even stand in for regular members often. This will merely cost you your breakfast.

So get out there and circulate and you’ll be amazed how many new ideas you can pick up easily.

Partially funded customer service training - through Train to Gain

At the moment they are looking to offer both free and partially funded training to organisations In Leicester, Northampton, Cambridge, Bury St Edmunds, Coventry and Birmingham as well as wider parts of Northamptonshire, Leicestershire plus East Midlands, West Midlands and East of England. If  this is of interest to you, follow this link to http://www.tomarket.co.uk/blog/wp-admin/post.php?action=edit&post=51. This gives details of the East Midlands training, the West Midlands and East of England will go live we are told over the next 2 days.

But this really is a chance not to be missed so have a look at the details and sign up ! Maybe you’ll even get to hear some of the material on the audio CDs you will find on this site.

Our friends over at the Ideal Marketing Company are running a programme titled the Marketing Mentor which is aimed at owners and directors of organisations of small to medium sized organisations in the Leicester, Northampton, Market Harborough area. And the great thing is that on account of the government putting grants and funding money into training at the moment they have secured funding which means that you could end up with the training programme fully funded through Train to Gain.

Free marketing training – there won’t be a better offer than that this year will there ?! Whilst you’re welcome to register interest through us here info@associatedlearningsystems.co.uk , you can alternatively contact the Ideal Marketing Company back directly by following this link http://themarketingmentor.co.uk/?page_id=2 but do remember to tell them you saw details here at Associated Learning Systems – it may just get us a coffee !