15
Mar

How clients use our training CDs

How clients use our audio CDs. If you’re browsing this site and considering whether to buy any of the audio CDs here on telephone selling, customer service, telephone team management or self-development, we guess you may be interested in knowing how other people use the products they buy from us.

Training in-house

How about using products to make your own in-house training even better?

In-house training

You already have your own in-house trainers. Alternatively the line managers of the team such as the Telesales manager, or Telemarketing team leader, or Customer Service supervisor may be tasked with providing training for the telephone based team. The obvious advantages to this are that it (theoretically) doesn’t cost anything, and secondly these company employees know the company, the range of products and services the company offers and the people they’re training. The flip side of this though is that a team manager may not be a great trainer. Secondly they don’t have quite the ownership of the material that an outside trainer has. Finally the external trainer should be an expert who can bring industry wide experience to the training programme. An independent person is also not weighed down with company politics too of course.

But how do you keep up with industry best practice? Many companies are on the look out for cheap to acquire training ideas that will keep their internal trainers fresh and equally importantly their material fresh.

And as customers frequently remind us the benefit of audio CDs is that you can stop, replay and revisit the ideas as frequently as you want. You can’t do that attending a seminar. Which makes a CD at £34.99 + VAT an economical source of ideas.

We sell a large number of our CD packages to companies and organisations who want to develop training programmes in-house.

Get your team to run training

A great way of getting the existing team involved in the process of training is to get team members to deliver small module based workshops in a meeting room to groups of less experienced or new members of the team. I’ve heard it said that ‘the best way to learn is to teach’ and it certainly helps build the skills of the team you have. It also makes them feel more valued, and it gives them more job enrichment. Having said all of that presenting is not for everyone, and if a member of your team really doesn’t want to do it – best not force them. They can always help in material research. A couple of our clients have done this recently. It also saves money on trainers too of course.

You’re in charge of managing or motivating a team

We have had a couple of examples recently where a sales manager or company owner has bought 10 CDs and they then listen to them while driving round the country. The sales manager tells us he then picks topics from the CDs which he then briefs his team on during their 2 weekly sales meetings. A great idea.

The company owner told us that she uses them to increase her knowledge on how and what her telesales team should be doing.

However you want to use them, have a look at the products on offer at www.associatedlearningsystems.co.uk. Payment is easy online using a credit card or direct from your PayPal account.

Associated Learning Systems offers a range of audio training CDs on subjects including telephone sales, telemarketing, telephone techniques, verbal communication skills, customer service, telephone team management and self-development.

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01
Mar

Low cost training ideas

Low cost training ideas. This is something Associated Learning Systems specialises in – aimed at telephone based teams : customer service, telemarketing, telesales plus managers, supervisors and team leaders.

Investing to increase business value

Just a handful of these will buy you many of our training CDs!

We believe the UK economy is showing signs of growth at the moment, but nevertheless many companies are keeping a strict eye on budgets. Training is all too often one of the areas that gets squeezed.

Nevertheless the need is clearly there to make sure your team is the best it can be at sniffing out business opportunities and at building better relationships with more people over the phone more often.

Buying some low cost – high value audio CDs which gives you the training material in digital format is a great way of investing in training, and buying some ideas of best practice for a limited outlay. You can view all our products covering

  • Communication skills
  • Telesales skills
  • Customer service skills
  • Telephone team management
  • Self-development

by clicking here

The products are just £34.99 + VAT including delivery. Just one idea that works for 1 of your team will repay your investment almost certainly. There are product bundles available too – saving you even more money.

In-house training 

You may have your own training resources in-house, your own trainers and material. Many companies and organisations buy our audio CDs to add to their own material – which they then use to base training sessions around. Sounds fair enough to us.

Whatever your reason, certainly investing in your front line personnel is of major importance as most companies have to compete more actively for a smaller customer pot.

Associated Learning Systems provides a range of audio CDs and tips booklets developed for people and companies involved in communication with customers on the phone in the fields of telesales, telemarketing, customer service and telephone team management.  We help you BE BETTER AT WHAT YOU DO!

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21
Sep

The psychology of perception

This tale is all about PERCEPTION

In Washington , DC , at a Metro Station, on a cold January morning in 2007, this man with a violin played six Bach pieces for about 45 minutes.

During that time, approximately 2,000 people went through the station, most of them on their way to work.

After about 3 minutes, a middle-aged man noticed that there was a musician playing. He slowed his pace and stopped for a few seconds, and then he hurried on to meet his schedule.

About 4 minutes later:
The violinist received his first dollar. A woman threw money in the hat and, without stopping, continued to walk.

At 6 minutes:
A young man leaned against the wall to listen to him, then looked at his watch and started to walk again.

At 10 minutes:
A 3-year old boy stopped, but his mother tugged him along hurriedly. The kid stopped to look at the violinist again, but the mother pushed hard and the child continued to walk, turning his head the whole time. This action was repeated by several other children, but every parent – without exception – forced their children to move on quickly.

At 45 minutes:
The musician played continuously. Only 6 people stopped and listened for a short while.
About 20 gave money but continued to walk at their normal pace. The man collected a total of $32.

After 1 hour:
He finished playing and silence took over. No one noticed and no one applauded. There was no recognition at all.

No one knew this, but the violinist was Joshua Bell, one of the greatest musicians in the world.

He played one of the most intricate pieces ever written, with a violin worth $3.5 million dollars.
Two days before, Joshua Bell sold-out a theatre in Boston where the seats averaged $200 each to sit and listen to him play the same music.

  • This is a true story. Joshua Bell, playing incognito in the D.C. Metro Station, was organized by the Washington Post as part of a social experiment about perception, taste and people’s priorities.

This experiment raised several questions:

  • In a common-place environment, at an inappropriate hour, do we perceive beauty?
  • If so, do we stop to appreciate it?
  • Do we recognize talent in an unexpected context?
     

One possible conclusion reached from this experiment could be this:
If we do not have a moment to stop and listen to one of the best musicians in the world, playing some of the finest music ever written, with one of the most beautiful instruments ever made . . .

How many other things are we missing as we rush through life?

Joshua Bell at  Metro station

How do you perceive the things around you?

We understand that a lot of what we do in life is about presenting ourselves and what we can do in ways that make others perceive us positively.  

Associated Learning Systems offers a range of training CDs on telephone and communication skills for telesales, customer service and telemarketing personnel – aware that people prefer to trade with people they like. Make sure that’s you!

Find out more about our range of audio training products www.associatedlearningsystems.co.uk

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19
Oct

Sales and customer service training on a budget

Sales and customer service training on a budget. Many companies are facing challenges at the moment as economic conditions across the world worsen.

There is still the need to develop your staff and teams of course. But there is little money available to pay for it. Sound familiar?

Lack of budget

Is this your training budget?

Many companies are in this situation and therefore many managers and company owners want to motivate their teams and help them develop new skills in both customer service and sales, but on limited or non-existent budgets. Many companies are forced to do some form of training, but using in-house staff and materials. However if the training is to be effective it is important to gather new ideas from other sources. Gleaned from the experts. The type of people who’ve been there, bought the t-shirt etc.

We can help, honestly. We provide a range of easily affordable audio CDs packed with top tips, years of experience and plain old good common sense. Our CDs and tips booklets are based around a number of key growth areas ;

  • Customer Service
  • Telephone sales
  • Self-development

With prices starting from £34.99 for one audio CD, and packages of 3 for less than £70, you wouldn’t need many good ideas to make it self-financing would you?

All our products are supplied with a full money back guarantee if you’re not satisfied with the product. If you’re in the UK, simply return the  product for a refund of your purchase price. http://www.associatedlearningsystems.co.uk/products.asp is the link that will take you straight to our products page. You can buy all our products online, with payment by credit card or directly through PayPal.

Associated Learning Systems is a UK, Midlands based company specialising in products for the development of customer service, telesales and telemarketing skills.

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23
Aug

Great book with tips and advice for marketing your small business

We’ve recently read the Marketing Launchpad book. It is clearly aimed at small business. And we recommend it. 

The Marketing launchpad - easy to read book for small business

The Marketing launchpad - easy to read book for small business

It is based around 6 key principles including how to build your brand, low cost advertising, and the secrets of effective direct mail. It inevitably touches on the benefits of search engine optimisation and how niche marketing is far more lucrative to you than trying to be all things to all people. It is available through Amazon at a discounted price, follow this link 

http://www.amazon.co.uk/Marketing-Launchpad-Areas-Business-Heights/dp/1906852057/ref=sr_1_1?ie=UTF8&s=books&qid=1276605243&sr=8-1 for more details.

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11
Jun

Account management on the telephone

Account management on the telephone is becoming increasingly important. Selling costs are going up and in many markets there are fewer customers. Consequently it is important to focus your time on where you are likely to get the best return.

Telephone account management - growing business area

Telephone account management - growing business area

As one of our latest batch of audio products, we have a CD that guides you through all the things you need to know to add more customers and clients and equally importantly – keep the ones you’ve currently got.  How often do sales business models focus and reward exclusively new business accounts. You can find the audio training CD by following this link http://www.associatedlearningsystems.co.uk/product_detail.asp?ProdID=32

It guides you through understanding what the function of account management is, how to do the key parts of the job effectively, and how you are the single biggest factor in determining outcomes !

Interestingly, 5 out of the last 7 people who have bought this audio CD, also bought the audio CD on time management too. Running your customer portfolio is partly about being well organised yourself of course too. Find more details here http://www.associatedlearningsystems.co.uk/product_detail.asp?ProdID=24 All CDs are currently £34.99 + VAT and payment is easy through PayPal. You can use your credit card too.

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23
Apr

Customers are the most likely future customers

Customers are the most likely future customers. There are many studies that show this to be true. They are cheaper to acquire than new customers, and this is partly because they are easier to influence. After all they are already in the habit of buying from you.

We came across an article by Karl Bryan the American trainer who covers this area. This is some of what he says on the subject ;

“….. many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers.  These are people you already know to be a good sales potential. They’ve already bought from you!”

So it is important to take the time to market and sell new products to your existing and lapsed customers. Spend less time trying to sell old products to new customers, and you will see improvements in sales, customer quality and brand position. Karl Bryan offers this useful list with some added notes from us to make sure you retain your current customers ;

1. Stay in contact: This means by phone, email, e-newsletter, and in person. Keep them posted on what you are doing : new products and services etc.

2. Post-Purchase Relationship Building: This means you need to follow up with customers. Your customers need to feel  you have a genuine interest in them and their experiences with your product or service.  How many times do sales people lose interest the minute they get the order. Something as simple as a Thank
You note with your contact or customer service information can go along way in retaining a great customer.

3. Deals & Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business and help them to get the best deals and advice. You can also do this with a preferred pricing option if their spend warrants it. It’s about making them feel special, valued. It all helps.

4. Integrity: Using good business practices and simply upholding integrity, dignity and honesty go along way with customers. Let’s face it, there’s a lot of half-hearted rubbish sales people. So the more they can trust you to do waht you say when you say you’ll do it, the more the relationship will build, and the more they will trust you.

There are three cornerstone ideas to a successful business:
. Quality product/service
. Offering useful products/services that solve a problem for or enhance the life of a customer
. Offer subjects your customers find interesting

Use this approach of educating your customers and offer them real information and insight and you will be rewarded with loyalty and success. Don’t waste all your time on new prospects while your current customers become someone else’s new accounts.

As the well known motivational speaker Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and divert some of your resources into reselling, upselling, cross-selling to those same customers.”

Good words Jay.

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26
Mar

Upselling, cross selling and switch selling

Upsell, cross sell and switch sell. This new audio CD has become one of our top selling products since it’s release in the Autumn. It seems it strikes a chord with businesses keen to get the most value out of every phone call. 

More skills for internal sales teams

More skills for internal sales teams

 This is a product aimed at those of you who have a team of people or individuals who deal with incoming calls, but who are nevertheless expected to sell. If you want to raise your skills, or build up your selling skills this product could help http://www.associatedlearningsystems.co.uk/product_detail.asp?ProdID=31

Every phone call coming in represents an opportunity. OK, it may not always look like it – “Oh, I’m just phoning round looking for prices” or “I want to know where my goods are !” But within whatever the customer is saying there is always the seed of an opportunity.

Increasing the average order value by upselling, or switchselling the customer on to a different product if the one they want is out of stock are all important ways of ensuring you lock their business in, and don’t lose it to your competition.

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10
Nov

Training audio CDs for United States

 Training audio CDs for United States despatch.

Unsurprisingly most of our enquiries, orders and websites come from the English speaking world. The United States is our second biggest market. As a result and in order to make it easier for our American customers to work out the prices in dollars you will see we’ve added a click through currency converter against each of the products here.

Training CDs - ready to ship to United States

Training CDs - ready to ship to United States

This will allow you to view the current converted price in real time. Payment is easy using any of the major credit cards, and payment is handled for us by PayPal.

So if you’re in California,Wisconsin, New York state, Florida, Ohio, Washington, Georgia, Nevada, Michigan, or Canada or any of the 50 U.S. states and you’re after some best practice advice from the U.K. on customer service, telesales or general telephone communication skills, try us out. A few clicks and the products are on their way to you.

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26
Oct

Fish! – a great training video

Fish! is a great training video, and one of the best we’ve seen in recent years.

It is a great training DVD or video and it is expensive. This is the bad news, but it is worth it, especially if your organisation is paying, and or you are able to get a fair bit of use out of it – such as using it in training programmes with many people.

Fish! dvd - top selling training video of all time

Fish! dvd - the top selling training video of all time

You can watch a short clip of it around 2 minutes or so at Video Arts by following this link http://www.videoarts.co.uk/Title.aspx/FISH/FISH/FISH/

It is about the 4 key principles of good customer interaction. The 4 principles covered in the 17 minute video or DVD are

  1. Play
  2. Make their day
  3. Be there
  4. Choose your attitude

It is general good business sense and so is highly suited to customer service, telesales, customer service, contact centre, call centre, internal sales or in fact anyone who deals with customers.

Fish! is a highly recommended training product. We can also help you track it down at the best price (UK only). e-mail us info@associatedlearningsystems.co.uk for more help.

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