We’ve recently read the Marketing Launchpad book. It is clearly aimed at small business. And we recommend it. 

The Marketing launchpad - easy to read book for small business

It is based around 6 key principles including how to build your brand, low cost advertising, and the secrets of effective direct mail. It inevitably touches on the benefits of search engine optimisation and how niche marketing is far more lucrative to you than trying to be all things to all people. It is available through Amazon at a discounted price, follow this link 

http://www.amazon.co.uk/Marketing-Launchpad-Areas-Business-Heights/dp/1906852057/ref=sr_1_1?ie=UTF8&s=books&qid=1276605243&sr=8-1 for more details.

Account management on the telephone is becoming increasingly important. Selling costs are going up and in many markets there are fewer customers. Consequently it is important to focus your time on where you are likely to get the best return.

Telephone account management - growing business area

As one of our latest batch of audio products, we have a CD that guides you through all the things you need to know to add more customers and clients and equally importantly – keep the ones you’ve currently got.  How often do sales business models focus and reward exclusively new business accounts. You can find the audio training CD by following this link http://www.associatedlearningsystems.co.uk/product_detail.asp?ProdID=32

It guides you through understanding what the function of account management is, how to do the key parts of the job effectively, and how you are the single biggest factor in determining outcomes !

Interestingly, 5 out of the last 7 people who have bought this audio CD, also bought the audio CD on time management too. Running your customer portfolio is partly about being well organised yourself of course too. Find more details here http://www.associatedlearningsystems.co.uk/product_detail.asp?ProdID=24 All CDs are currently £34.99 + VAT and payment is easy through PayPal. You can use your credit card too.

It’s how you say it that’s important. Are you aware that something like 80% of the impact of a message is conveyed in how you say it ?  Sure the actual words are important, but actually as humans we are all perceptive around people’s vocal tone, their energy level and their level of enthusiasm.

Vocal tone is important in your interaction with customers

The minute you walk into a shop and the person says “good morning” you know instantly whether they mean it or not !

One of our newly released audio CD titles covers the training topics of Expression, Energy and Emphasis. You can find it here http://www.associatedlearningsystems.co.uk/product_detail.asp?ProdID=30.

It guides you through understanding that you can tell 40+ things about a total stranger who you can’t even see from as little as 6 words. The CD explains all of this and relates moods to colours !

We’ve also added a currency coverter to the site recently so that our customers from the United States can order easily, and know the exact price at the point of order.

Upsell, cross sell and switch sell. This new audio CD has become one of our top selling products since it’s release in the Autumn. It seems it strikes a chord with businesses keen to get the most value out of every phone call. 

More skills for internal sales teams

 This is a product aimed at those of you who have a team of people or individuals who deal with incoming calls, but who are nevertheless expected to sell. If you want to raise your skills, or build up your selling skills this product could help http://www.associatedlearningsystems.co.uk/product_detail.asp?ProdID=31

Every phone call coming in represents an opportunity. OK, it may not always look like it – “Oh, I’m just phoning round looking for prices” or “I want to know where my goods are !” But within whatever the customer is saying there is always the seed of an opportunity.

Increasing the average order value by upselling, or switchselling the customer on to a different product if the one they want is out of stock are all important ways of ensuring you lock their business in, and don’t lose it to your competition.

 Training audio CDs for United States despatch.

Unsurprisingly most of our enquiries, orders and websites come from the English speaking world. The United States is our second biggest market. As a result and in order to make it easier for our American customers to work out the prices in dollars you will see we’ve added a click through currency converter against each of the products here.

Training CDs - ready to ship to United States

So if you’re in California,Wisconsin, New York state, Florida, Ohio, Washington, Georgia, Nevada, Michigan, or Canada or any of the 50 U.S. states and you’re after some best practice advice from the U.K. on customer service, telesales or general telephone communication skills, try us out. A few clicks and the products are on their way to you.

Fish! is a great training video, and one of the best we’ve seen in recent years.

It is a great training DVD or video and it is expensive. This is the bad news, but it is worth it, especially if your organisation is paying, and or you are able to get a fair bit of use out of it – such as using it in training programmes with many people.

Fish! dvd - the top selling training video of all time

You can watch a short clip of it around 2 minutes or so at Video Arts by following this link http://www.videoarts.co.uk/Title.aspx/FISH/FISH/FISH/

It is about the 4 key principles of good customer interaction. The 4 principles covered in the 17 minute video or DVD are

1. Play
2. Make their day
3. Be there
4. Choose your attitude

It is general good business sense and so is highly suited to customer service, telesales, customer service, contact centre, call centre, internal sales or in fact anyone who deals with customers.

Fish! is a highly recommended training product. We can also help you track it down at the best price (UK only). e-mail us info@associatedlearningsystems.co.uk for more help.

The case for training. Admittedly we sell training products so we might be seen to have an opinion on this. As customers become ever more sophisticated and demanding about what they want, so customer service becomes more important.

We came across a quote recently from the highly influential management book from the 1980s “the One Minute Manager” by Kenneth Blanchard & Spencer Johnson.

“You really have three choices as a manager. First you can hire winners. They are hard to find and they cost money. Or second, if you can’t find a winner, you can hire someone with the potential to be a winner. Then you systematically train that person to become a winner. If you are not willing to do either of the first two (and I am continually amazed at the number of managers who won’t spend the money to hire a winner or take the time to train someone to become a winner), then there is only the third choice left – prayer.” This books comes highly recommended. It is easy to read, it is written almost as a children’s book and so you will get through it in no time at all. Amazon is a good source for this book.

Follow this link to find out more http://www.amazon.co.uk/s/ref=nb_ss_0_14?url=search-alias%3Dstripbooks&field-keywords=one+minute+manager&sprefix=one+minute+man

The One Minute Manager - recommended by Associated Learning Systems

Developing in-house training material for customer service and telesales is important for you and your company if you still have restricted training budgets at the moment. The temptation is to cut costs and look for increasing ways of being self-sufficient.

You recognise that training is important – perhaps MORE important than it’s ever been, but you’ve not got money to throw at it. Perhaps you’re reading this looking for some new ideas and new material.

Now is the time for you to set up your own business. It really is. With the economy showing signs of slow recovery, and the job market changing beyond all recognition, now is the time to take the plunge – if you’ve always harboured the desire to work for yourself and generate your own income.

It doesn’t even need to cost you anything to get started. The rise of the internet makes this possible. In fact you can cast your net (to use a fishing analogy) and see what bites. You can even do this while working in a job if necessary. You might have an outside hobby or interest that you’re wondering if you could make any money out of.

Our top tip is create yourself a business profile on a site such as HotFrog. It is completely free and you can add searchwords and build your own business listing.  Follow the link http://www.hotfroguk.co.uk/ So if you’d like to try your hand at jam making, or buying and selling cameras or floristry or palmistry, you can do all this for free. Then of course if you start to get some responses it will tell you whether you have a viable business idea.

Never has the opportunity for starting out on your own been so good. Most markets are likely to get more buoyant so if you can build an effective small scale business model that works now, your prospects should grow over time.

Everyone has skills, things they’re good at. Now is the opportunity to tap into your entrepreneurial spirit and give it a go. Best of luck !

There are many ways you can gather great business growth ideas at the moment. And many of the best ones are free !

You are surrounded all day, every day by people willing to share their wisdom with you. So have a coffee with someone who has a business idea or a product or service that you could learn something from.

There are an increasing number of free seminars being run at the moment. Apart from a little time, what do you have to lose ? 

And networking meetings – a great device for meeting new people – some of whom will know of people who could benefit from your services. You may be thinking that you can’t devote regular time to a networking group, or you can’t afford it at the moment. However most groups are always interested in attracting new members so it is always easy to attend as a guest. You can even stand in for regular members often. This will merely cost you your breakfast.

So get out there and circulate and you’ll be amazed how many new ideas you can pick up easily.