Upselling, cross selling and switch selling

Upsell, cross sell and switch sell. This new audio CD has become one of our top selling products since it’s release in the Autumn. It seems it strikes a chord with businesses keen to get the most value out of every phone call. 

More skills for internal sales teams

More skills for internal sales teams

 This is a product aimed at those of you who have a team of people or individuals who deal with incoming calls, but who are nevertheless expected to sell. If you want to raise your skills, or build up your selling skills this product could help http://www.associatedlearningsystems.co.uk/product_detail.asp?ProdID=31

Every phone call coming in represents an opportunity. OK, it may not always look like it – “Oh, I’m just phoning round looking for prices” or “I want to know where my goods are !” But within whatever the customer is saying there is always the seed of an opportunity.

Increasing the average order value by upselling, or switchselling the customer on to a different product if the one they want is out of stock are all important ways of ensuring you lock their business in, and don’t lose it to your competition.

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Developing in-house training material – customer service and telesales

Developing in-house training material for customer service and telesales is important for you and your company if you still have restricted training budgets at the moment. The temptation is to cut costs and look for increasing ways of being self-sufficient.

You recognise that training is important – perhaps MORE important than it’s ever been, but you’ve not got money to throw at it. Perhaps you’re reading this looking for some new ideas and new material.

You will therefore be using a number of different training devices to keep the team ahead of the competition, and motivated. One to one coaching is an important part of this.�
Training has become more important this year - and will remain so into 2010
Training has become more important this year – and will remain so into 2010

Also classroom training is a valuable part of the mix. You will have some training material in-house but it can be difficult constantly finding new and relevant material.

That’s why increasing numbers of people are turning to DVD and audio CDs for additional material.
Our audio CDs cover a range of topics for the development of individuals and teams : customer service, telesales, telemarketing,PR marketing and self-development. They’re all here.
You can see the full list of categories plus the latest best sellers and pack offers at   http://www.associatedlearningsystems.co.uk/
Trainers and team managers often use these CDs to either give them more material to listen to, adapt and present themselves. Alternatively you can buy them to use as learning sessions by playing sections of the CDs to the team and asking them to complete exercises about the material – specific to your industry and organisation.
For new ideas and top tips on customer service, telemarketing and telesales Associated Learning Systems is the palce to be. Buying is easy online with credit card or your PayPal account. Prices for each CD start at just £34.99 – so just one good idea will repay your investment many times over.
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Customers like to say yes – so change your sales language to fit

The most natural thing is to want to say yes when someone asks you a question. You will often do it instinctively without even thinking about it. We all like to please I think.

I was away staying in a hotel in Warrington (while running a 2 day customer service training), and I was about coming to the end of my meal. I’d had a bottle of beer and couldn’t decide whether to have another one or not. The waitress came by and said “Are you ok for drinks ?” I instinctively said “Yes.” There it was, the word was out and she was gone. I realised that if she’d asked the same question in a different way the outcome would have been different too. She could have said “Can I get you another beer ?” to which I’d have said “Yes !” and an extra sale would have been made. I wonder how many sales opportunities are missed because of this !

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Stand out from the crowd – make your offering different

Another top tip gathered from one of the delegates on our recent telemarketing training course in Northampton.

JH suggested the following ; 

“One of my favourite examples was about 10 years ago, and is not about a product or service we offer that is different to any one else, it is more to do with how I tried to stand out from competitors selling the same thing.

I was quoting a very large contract for a Council authority. I, like everyone else had been walked round to assess the size and nature of the job. At the end of the walk round I asked several questions that I already knew the answer to, and a couple of questions that were slightly irrelevant to the quote (as far as I was concerned), I even inspected their present product, even though I new exactly what type it was and who supplied it. To the Council contact, no one else had done this or asked these questions and it gave an instant boost of confidence in my company that set us apart from the competition. The other big difference to being awarded this particular contract came from the written quote I submitted. The other 3 companies were fairly short “products to be supplied x, total cost £………..”  type of things.

I made my quote stand out completely by making it fill a couple of pages, giving details of the quality of the product. I then listed all the areas individually, pointing out any potential problems they may have in the future. I backed it up with references and some tips about information I’d read that I thought would help them. We were told that we were not the cheapest quote, but the council contact said it was chalk and cheese comparing our quote to that of the other 3 companies. It made him think these guys are professionals who I want to work with. All the companies were using the same method, all I did was present it in a way that made us stand out both on site and in the written follow up.”

Nice advice, just doing that bit more, taking more pride in your work can make all the difference. And remember in selling there is only one winner. You can find out more about the training that To Market offers by following this link   http://www.tomarket.co.uk/training.php There are telesales and telemarketing courses run around the country including open courses in Leicester, Northampton, Kettering, Corby, Cambridge, Birmingham, Solihull, Coventry, Warrington, Leeds, Milton Keynes and Nottingham 


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