Face the Media with confidence
(Make the most of any media opportunity you are given)

IMC CD2

This 2 CD set explains how to make the most of media opportunities, whether you are seeking exposure for some good news surrounding your organisation, or coping with negative press and want to put your side of the argument. Offering simple practical ideas that are proven to work, this CD helps you avoid getting tongue tied and shows you how to prepare for newspaper, radio or TV coverage. Also some handy hints on what to avoid and how to turn questions to your advantage.

CD 1 contents 1 : Why seek out coverage 2 : Interview preparation 3 : Tough questions and how to handle them 4 : Facts and figures 5 : Adapting for different media situations

CD 2 contents A simple 10 minute relaxation to use before interviews.

Face the media with confidence is a 2 CD set including relaxation exercise presented by Christopher Davies and Alastair Campbell